Another thing to think about is the routes and techniques you'll use to contact your target clientele. To begin with, it may have an influence on the colors and shapes you employ in your logo design in order for it to appear and operate properly in the communication setting you've chosen. Second, if the logo will be used on more than just the web, the final version should be extensively tested on displays of various sizes and resolutions, in diverse settings, and on physical surfaces. You may need a monochrome edition in addition to the color version to be more adaptable in your promotional operations. Yes, a designer's standards may be quite useful in this regard.